This video demonstrates how the strategy of creating disappearing opportunities for users results in repeated and regular visits. The practice is termed "alarm clocking" because users will often set their alarms to coincide with the updating schedule of the site in order to avoid the experience of regret associated with missing a good deal.
Captology.tv is a place for sharing insights, observations, and new ideas about persuasive technology through video. Some of our favorite videos are below, but please explore the rest of the site through the categories above.
Nuggets are a look at a tiny piece of persuasive technology, case studies examine one site's use of persuasion in detail, best practices compare how sites achieve the same goals, and themes consider broader topics in persuasive technology.
